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You have been hired to work at the magazine Adbusters on their issue “Are you being played” – a critical look on the effects of advertising on teens. 

This Vancouver based magazine is a not-for-profit magazine concerned about the erosion of our physical and cultural environments by commercialism.   This magazine has readers in 60 different countries.

  • Studies show . . .  on average we see 3,000 ads per day.
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  • A 1998 Health Canada survey on the health of Canadian youth noted that by grade ten, over three-quarters of the girls and one half of the boys surveyed said there they weren't happy with their bodies.
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  • Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000.
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  • "Advertising has always sold anxiety, and it certainly sells anxiety to the young. It's always telling them they're losers unless they're cool."
    (Mark Crispin Miller, The Merchants of Cool, 2000)
  • Even outer space isn't safe from commercialization: the Russian space program launched a rocket bearing a 30-foot Pizza Hut logo, and some companies have investigated placing ads in space that will be visible from earth.
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