You have been hired to work at the magazine Adbusters on their issue “Are you being played” – a critical look on the effects of advertising on teens.
This Vancouver based magazine is a not-for-profit magazine concerned about the erosion of our physical and cultural environments by commercialism. This magazine has readers in 60 different countries.
Studies show . . . on average we see 3,000 ads per day. reference
A 1998 Health Canada survey on the health of Canadian youth noted that by grade ten, over three-quarters of the girls and one half of the boys surveyed said there they weren't happy with their bodies. reference
Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000. reference
"Advertising has always sold anxiety, and it certainly sells anxiety to the young. It's always telling them they're losers unless they're cool."
(Mark Crispin Miller, The Merchants of Cool, 2000)
Even outer space isn't safe from commercialization: the Russian space program launched a rocket bearing a 30-foot Pizza Hut logo, and some companies have investigated placing ads in space that will be visible from earth. reference